MSA Social Risk Data for Crisis Event Discovery
Corporations are encountering a risk exposure they are unprepared to address: social risk. The threats of labor and workplace disputes, diversity and inclusion issues, economic fairness concerns - and more – are buffeting companies large and small.
Marketing Scenario Analytica has developed a database of thousands of social risk events classified across many dimensions. We use a methodology called "crisis event precedent discovery" to help clients manage social risk events with this data.
Crisis event precedent discovery is similar to the process of legal precedent search. MSA queries its “library” of past social risk events for those that closely match a current problem faced by a company. The cohorts of relevant historical events can them be researched to determine reality-tested best practices.
The crisis event precedent discovery approach benefits MSA clients in a variety of ways:
1. MSA Sales Support: Demonstrate a strong understanding of the risks faced by prospects and customers, as well as those faced by their competitors.
2. MSA Preplanning: Use risk checklists, driven by historical and current data, so that you ask the right questions and uncover the main sources of risk for a given corporation, then help them develop effective plans.
3. MSA Crisis Response: Answer key client questions when a social risk event occurs. Has something like this happened before? Which actions were most effective? What are the likely outcomes to each response?
4. MSA Legal Support: Draw on situations that are similar to your case. Whether it’s litigation, government/regulatory issues, or the management of other legal exposures, MSA's data can provide an important reference.
5. MSA Social Risk Trend Analysis: Understand how risks have changed in your industry and in other industries that affect you. See how the nature of risks has evolved, including their type, the activists who promote them and their severity.
MSA's data, analytics and crisis event precedent discovery process can help your company better manage social risk crisis events.